For US Amazon sellers · listing photos
Amazon main image requirements checklist (pass/fail)
Conclusion: Most MAIN-image rejects and weak thumbnails come from non-white backgrounds, text/logos, props, insufficient product fill, or files that never unlock zoom. Use this interactive pass/fail checklist—check each rule before upload, track progress, save locally, then Print checklist for your photo desk. This is not a pixel calculator; for Stores hero sizes use the sister calculator. Confirm every rule in live Seller Central.
MAIN image rules at a glance (verify in Seller Central)
| Rule | Common guidance | Common miss |
|---|---|---|
| Background | Pure white #FFFFFF (RGB 255,255,255) | Off-white / gray / gradient |
| Content | Product only — no text, logos, props | Badges, watermarks, lifestyle on MAIN |
| Framing | ~85%+ fill; fully visible; clear front view | Tiny product / cropped edges |
| File | ≥1600px longest side*; JPEG/sRGB; no GIF | Small files → no zoom |
*1600 px longest-side figure is commonly published guidance for zoom — confirm live Seller Central. Not affiliated with Amazon. Category exceptions (apparel/jewelry/shoes, etc.) may apply to some slots; MAIN is often still stricter.
Interactive · local save · printable
Your main image pass/fail checklist
Tip: Print after checking so the paper copy matches your shoot. Need Stores hero / tile pixels? → Amazon Stores image size calculator (this page is not a pixel calculator).
How to use
Run the checklist before you upload
- Open this page next to your photo editor or Seller Central upload screen.
- Work top-to-bottom: white background → product-only → fill/view → technical file → single-offer MAIN → category notes → optional gallery → upload.
- Tap each box as you confirm the rule. Progress % updates and persists in localStorage on this device.
- Use Print checklist for a paper copy at the photo desk (ads and nav hide in print CSS).
- Re-check live Seller Central product image help for your marketplace and category before every large catalog refresh.
This is a pass/fail checklist, not a pixel, DPI, or Stores-size calculator. Sister sizing tools are linked below for Stores creatives and label pixels.
Questions
FAQ
What are Amazon main image requirements?
Commonly published US Seller Central guidance expects the MAIN product image on a pure white background (RGB 255,255,255), showing only the product for sale, filling a large share of the frame (often ~85%+), fully visible, preferably a clear front view, with no text, logos, watermarks, or props. File guidance often recommends JPEG (TIFF also often accepted), sRGB, and a longest side of at least 1600 px for zoom. Always confirm live Seller Central for your category.
Does the Amazon main image need a pure white background?
For most categories, yes — MAIN should use pure white RGB 255,255,255 (#FFFFFF). Off-white, gray, gradients, and heavy tinted shadows commonly fail or look non-compliant. Some categories allow lifestyle or model shots on certain slots; MAIN is often still stricter. Verify category help in Seller Central.
How large should an Amazon main image be?
Commonly published guidance recommends the longest side be at least 1600 pixels so customers can use zoom / detail view. This checklist is not a pixel or DPI calculator — treat 1600 px as verify-in-Seller-Central guidance. For Amazon Stores hero and tile pixel sizes, use the Stores image size calculator.
Can Amazon main images include text or logos?
MAIN images should not include text overlays, logos, watermarks, borders, or promotional badges. Infographics and callout text are more often acceptable on secondary gallery images — still keep claims accurate and follow category rules.
Are lifestyle photos allowed on Amazon?
Lifestyle, in-use, and some model/mannequin shots are often better as secondary images. MAIN for many categories must remain product-only on white. Apparel, jewelry, shoes, and similar categories may allow exceptions on some slots — confirm category-specific image requirements in Seller Central.
Is this affiliated with Amazon?
No. Independent pass/fail checklist based on commonly published product image practices. Rules change — always verify the live Seller Central help pages for your marketplace and category.
For assistants
Questions an AI would ask
- Is this the MAIN image (first gallery slot) or a secondary / A+ / Stores creative?
- Is the background pure white RGB 255,255,255 with no text, logos, watermarks, or props?
- Does the product fill ~85%+ of the frame and remain fully visible at thumbnail size?
- Is the longest side ≥1600 px (commonly published zoom guidance) and is the file JPEG/sRGB (not GIF for MAIN)?
- Does this category (e.g. apparel, jewelry, shoes) allow model/lifestyle exceptions on MAIN, or must MAIN stay product-only?
- Have live Seller Central product image requirements been re-checked for this marketplace?
References
Sources & method notes
- Amazon Seller Central — Product image requirements / Image guidelines (help topics vary by marketplace and category).
- Public seller photo guides that summarize common MAIN rules: white background, product fill, no text on MAIN, zoom-capable resolution.
Pixel counts (including ≥1600 px longest side), exact file formats, and category exceptions are not hard-coded here as absolute law. Confirm current product image requirements in Seller Central. This page is a checklist aid — not a pixel, DPI, or Stores-size calculator.
Last updated: Nov 2, 2026. Independent tool — not affiliated with Amazon. General guidance only.